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History - 1960 to the 1980s
1960s - Lance Clark designs the world’s first comfort shoe, a moccasin built on Clarks nature-formed last. The Wallabee® goes on to join the Desert Boot as a timeless classic.
1970s – Based on research conducted the previous decade, Clarks introduced the use of polyurethane (PU) as a soling material. Incredibly lightweight, yet virtually indestructible, PU formed the basis for the decade’s many technological breakthroughs.
1980s – Clarks pioneers the use of air in comfort footwear with Air Comfort concept for casual shoes. This concept been further developed and expanded throughout the 80s and 90s leading the footwear industry to a new and higher standard of comfort. |
